About Club W

We are an online community of wine enthusiasts committed to taking the hassle, guesswork and pretentiousness out of enjoying a great bottle of wine at a reasonable price. For far too long buying wine has been a one-way street with experts using overblown wine jargon to tell people what to drink.

Our mission is to transform choosing wine into an ongoing conversation between our curators and your personal tastes. Wine is not about being told what to drink, it’s about the experience of discovering what you like. It’s time for choosing and buying wine to catch up with the simple, personal pleasure of drinking it.

For more details about how all of this works, please see our FAQ section or join now to get started.